momorantings

According to marketing guru Seth Godin , all marketers are liars . This is no attack on Seth, as I view him as a rock star in the marketing world, but I am writing this post to simply ask the question, wouldn't we be better off if we weren't liars? As I write this post, I am reminded of a second book, All I Really Need to Know I Learned in Kindergarten . We were taught then that lying is bad, so why is it accepted now? We might be tempted to "spin" the truth when things aren't going our way, especially in crisis situations. However with the speed of information these days, the more you spin, the more likely you will be caught and exposed. The role of the citizen journalist has become paramount in the information age, and due in part to the popularity of user-generated content and newer technologies such as blogs, anyone can write an expos'e. So if you are caught in a crisis, avoid the temptation to spin. Tactics for crisis communications: 1. If you have made a

I am a huge proponent of personalizing direct mail so that the recipient feels like the package and/or offer was developed specifically for them. I think the invention of PURL (personalized URLs) technology and digital printing have created great opportunities for personalized messaging. One word of caution however -- If you don't trust all the information in your database, be careful! When pulling information for personlized direct mail campaigns, make sure that the information fields you are pulling from are correct and complete, otherwise you might end up addressing the solicitation to the wrong name or no name at all. In which case, not only did you fail to personalize the package, you have also most likely offended the recipient.

Would you like a very inexpensive way to display your artwork in front of over 7 million people? Can't afford a gallery space in the real world--why not open one up in Second Life . Check out this article in the The Art Newspaper about the art scene in Second Life. For video tours of exhibitions and performances on Second Life, go to: http://www.theartnewspaper.com/www.youtube.com/theartnewspaper .