momorantings

I know that several people have contacted me with concerns about MySpace. So I took some time the other day to write this up. Hope it helps if you have to make the case to senior management: As the baby boomer generation ages and heads toward retirement, Generation X has become the coveted new target market. Generation Xers do not respond well to traditional marketing and advertising mediums, and therefore those mediums have been losing market share during the past decade, including such staples as newspapers, radio, and television. Generation Xers respond to marketing that can provide the following: 1. an interactive experience 2. exclusive content 3. on-demand timing Traditional mediums, which previously did not provide these opportunities, are in the middle of a large paradigm shift. They understand the need to reach this target market and are shifting their priorities away from one-way communication vehicles to timely, interactive, on-demand vehicles. For exampl...

I am back just in time for Thanksgiving! I am starting to settle into my new job at the Americans for the Arts. I am sorry that I have been away for such a long period of time, however moving and starting a new job is kind of taxing. I have numerous posts that I am waiting to write, so keep tuned in. I just finished reading the Wall Street Journal's article entitled Mark Kingdon: Using Social Sites as Dialogue To Engage Consumers, Brands . Check it out. More to come--I promise!

I am in the process of relocating to Washington D.C. It might be a week or so before my next post. As soon as I get myself set-up, I will post more regularly. Let me leave you for the time being with this: National elections are next week. If you are interested in knowing how your representative or senator has voted on arts related issues during the previous term, the Americans for the Arts has just released its 2006 Congressional Arts Report Card. Check it out here.