momorantings

Over the course of the year, I have been fortunate enough to attend several gatherings of artists and marketers, from the National Arts Marketing Project Conference to the # Newplay Convening at Arena Stage to most recently the Theatre Communications Group's National Conference . From these gatherings, a clear theme has emerged. Many artists feel that institutions do not use them to the best of their abilities, and they question why they are not approached to help with planning, budgeting, marketing or other traditionally "administrative" functions. In fact, as it relates to marketing, many artists went a step further by saying that they feel unwelcome by marketing departments. At the TCG conference during a session entitled " The State of the Artist ," sound designer Cricket Myers questioned why she isn't utilized more to promote productions she is working on. This echoed cries from playwrights that I have heard throughout the year asking why marketers ...

I felt I was repeating myself and didn't want to fill the blogosphere with even more noise. But, in the past month, I've noticed the blogging world has been stirring. It's getting interesting again. I'll have to think of something new to say.