momorantings

As I have written about previously , often times marketers get themselves into trouble because they focus too much of their attention on under-performing productions causing them to ignore opportunities to better capitalize on productions which are over-performing. So, now you have a hit on your hands, and you know you have to strike while the iron is hot. Sometimes hit productions can be few and far between, so what you do next could make or break your season. When a hit does occur, many entrepreneurially minded non-profit producers start to consider an extension to their previously announced runs. Before announcing an extension, here are a couple of things you should consider:   Feasibility. Is it even possible to extend your run? Oftentimes non-profit subscription houses have another show coming in right on the heels of the previous one, and there is no room to extend. Are your actors available for an extension? Many times actors have other projects already lined up, and they ar...

A retail chain revamps its design and there is much back-slapping and pronouncement. Sarah Doyle, marketing director of Eat says, "We are very excited to be unveiling EAT.’s new look which we feel reflects the core principles on which our brand was originally founded. It is modern and stylish, yet also has a natural, simple and handcrafted feel, which reflects the essence of our food. The new design marks the start of a new stage of growth and expansion for the business." All very nice, but there's no mention there of improved service or better customer experience. Indeed, there's virtually no mention of the customer at all and even though this is taken from a design magazine, I think that's unforgiveable. Blinkered broadcasting isn't limited to advertising and if you're not mentioning your customer front and centre, then you run the risk of appearing to belong to the old school of marketing by message. You also run the risk of forgetting what your job i...

So, British Airways serve in-flight croissants. It's hardly a deal-clincher is it? And not just because we all know what fast-food croissants inevitably taste like. But when they go on to describe a light breakfast in such ridiculously overblown and patronising language, you have to wonder if they got the memo about treating customers as sentient human beings. Guilt-free friend indeed. Too fly to serve more like.