Getting Here From There.

I'm repeatedly frustrated by the lack, paucity or complexity of travel directions on business websites. There are lots of new aids (like map programs) to help with this but still people get it wrong. They assume you know the area, they assume they know where you're coming from and sometimes they assume you will so want to come that you'll work it out for yourself.

It takes brains to do it this well. (via Ruby)


And doesn't their effort make you think that the shop is worth your effort?

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