Try Before You Buy Marketing.

The advent of file-sharing and broadband has created an environment in which potential customers are fully exposed to media products before they make a purchase decision.

The disruption this has caused to those businesses is well-documented, but outside of that arena the mindset is also now pervasive and your marketing approach must acknowledge that. If you wouldn't buy your product/service, there's really no point trying to get others to do so.

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