This Facebook spoof encompasses a useful lesson. If you bother truly to visualise your customers' experience and do so in as exaggerated way as you dare, you may get a feel for what you could be doing wrong.
"To me, an amateur photographer is one who is in love with taking pictures, a free soul who can photograph what he likes and who likes what he photographs." Erwin Blumenfeld (Popular Photography 1948)
Words can tell your potential customers a lot about the real you. Or, they can show that you're more interested in yourself than in them. They can reveal that you're more interested in creating clever advertising than something they might read. Or words can show your potential customers that you're interested in helping them achieve their goals. Choose wisely.
So here's something to consider buying for the men in your life. Gifts that keep on giving. Marketing that simplifies a technical benefit via metaphor (and pillows). Durex Performa condoms contain benzocaine (a mild anaesthetic), which helps men last longer in bed. To highlight this product benefit we distributed limited edition pillowcases alongside performa condoms at New Zealand’s biggest annual sex expo, Erotica increasing sales by 28%. The pillowcases proved such a hit with the guys that hundreds more were printed and sold in D.vice sex stores as a continuation of the promotion. Via adsneeze .
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