Roundabout Marketing (Far From Indirect).
So you find yourself at a roundabout focussing on the traffic-flow you're seeking to join and you're distracted by this.
A council that cuts down street trees in order to avoid the risk of a branch one day falling on someone and prompting a lawsuit, but a council that doesn't seem to have grasped the whole interruptive concept and how it might be a little dangerous in this situation.
More than that, it's indicative of how few organisations/people still actually understand marketing.
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