Tell Me Something New.


So, it's criticise advertising week apparently. Here's a visually confusing billboard that's about ethical investment funds and not coffee. But the thing that caught my eye (and for which you'll have to click on the image) is the list of attributes on the right hand side.

Claims two and three both refer to "our award-winning" investment team and not much else. Repetition aids recollection, but if you do it too obviously, you run the risk of appearing either patronising or having not enough to say. If you've got my precious attention, tell me something new.

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