Keeping It Real.


Speaking of the logo that artists designed for his new album, Nick Cave makes an interesting observation.

“The wires are telling you: somebody built this thing. It's the same reason we tend to use the first or second take of a song rather than the third or fourth. They may not be perfect, but they capture some sort of essence.”

Would your customers recognise your product/service as being made by someone, but not "perfected" to the point of sanitisation?

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