Who's Your Client?

Hidden in the interview with the founder of mobile advertising network Admob was the revelation that banner ads get better click-through rates than simple text ads, but that some operators worry about them interfering with the UI and thus the user experience.

It's the age-old marketing problem. Balancing the needs of your clients against the needs of their customers. Never doubt that erring on the side of the latter is the way to go.

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