Results from the Arena Stage New Deal

Round 1: Economy vs. Arena Stage

Tactic: Arena Stage's New Deal--25,000 tickets at $25 each for 24 hours
Good for the first week of any remaining production in 2008-09

Results: 6,661 tickets sold for almost $200,000 in revenue in a 24 hour period

Notes:
  • The previous highest grossing day at Arena Stage was $90,000 in 2002, which we more than doubled.
  • We created 229 entirely new patron accounts.
  • Several preview performances sold out, and the remaining shows have very healthy houses which should go a long way in boosting word of mouth early.
  • We sold 1,400 tickets in two hours from 12am-2am on Friday morning.
  • We had a line at the box office at 12am, including a woman in her sleeping bag.

ROUND 1 GOES TO ARENA STAGE

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