Marketing Mugs.


During eleven years of treatment for mental illness, performance artist Bobby Baker created a painting each day. Until August, a selection of them can be seen at The Wellcome Collection in London. They include a brilliant evocation of uncontrollable weeping and are all accompanied by captions such as

Terribly Tiny Dr T wearing her psychiatrist's shoe arriving in her shiny black Saab convertible to save our sanity.

and this one that particularly took my eye.

I drew quite a lot of mugs. I drank a lot of tea.

A nice summary of marketing's true aim. It's not about making your customers drink a lot of tea, it's about making your customers think about mugs which in turn will cause them to drink a lot of tea.

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