Make Marketing Simple.


It's all about making every aspect of the product/service experience as good as they can be and thereby making the user feel great about their achievements/ownership.

But job one is making every aspect of the product/service experience as straightforward as possible and thereby not making the user feel stupid.

Comments

Post a Comment

Popular posts from this blog

Make Marketing Amateur.

Image
"To me, an amateur photographer is one who is in love with taking pictures, a free soul who can photograph what he likes and who likes what he photographs." Erwin Blumenfeld (Popular Photography 1948)
Read more

Phil Collins And Unintended Consequences.

Image
CDs were promoted in terms of sound quality and digital compression. They were also smaller. But marketing expert, Phil Collins made the interesting point that it's also the first time music was one-sided. While this means that you don't have to turn it over, it also means that you don't need to be encouraged to turn it over. Prior to this, albums were created so that the first and last track on each side were particularly strong. They focussed on keeping the listener excited/empassioned and wanting to turn over. On CDs, it's alleged that the first three or four tracks are the strong ones and the rest are filler because the assumption is that people will relisten to those and not go too deep into the album. Whether or not that's true, it's clear how people would react. They would realise what was going on and, once the technology arrived, they would opt to download only those tracks they wanted and completely undermine an industry. That's what happens if yo...
Read more

From the trenches: It's Ok to Say You Don't Know

First off, an apology for not writing much lately. However, since I am a practitioner and not an academic, my days have been filled with trying to address the worsening economic reality, rather than writing about it. These are the days that make me wish sometimes I was in academia, because studying this phenomenon would be really interesting . If you are like me, and like many of my colleagues, you have been hearing one question a lot lately, probably from board members and executive staff: how is the economy going to affect our sales for the rest of the season, and how do we adjust to anticipate for the impact? I am proud of the Arena Stage board and senior staff for taking significant steps to prepare for the impact of the market crash, but if you are in a position where you are ultimately responsible for providing accurate sales projections and models like I am, it is one hell of a task. When asked earlier this week by several members of the executive committee of our board how bad...
Read more