Make Marketing Amateur.
"To me, an amateur photographer is one who is in love with taking pictures, a free soul who can photograph what he likes and who likes what he photographs." Erwin Blumenfeld (Popular Photography 1948)
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Words can tell your potential customers a lot about the real you. Or, they can show that you're more interested in yourself than in them. They can reveal that you're more interested in creating clever advertising than something they might read. Or words can show your potential customers that you're interested in helping them achieve their goals. Choose wisely.
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