Thank You Notes.

It was interesting to hear a group of newspaper letter-editors reporting an increase in one type of letter. The type where readers make public their appreciation of customer service that they have recently received.

Therein lies the seeds of an economic direct-mail campaign focussed on every local newspaper in your markets, but I'd say it was safer and smarter to focus on your customer service quality and let your customers do the direct-mail part for you.

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