Permission Marketing.


You can segment your target market with whatever parameters you choose, but unless you include "receptive", you're wasting your time.

Comments

Post a Comment

Popular posts from this blog

Make Marketing Amateur.

Image
"To me, an amateur photographer is one who is in love with taking pictures, a free soul who can photograph what he likes and who likes what he photographs." Erwin Blumenfeld (Popular Photography 1948)
Read more

Second Income Testimony

Image
 What other saying about SFI "The simplicity of the SFI system has helped me to develop a six- figure income coming right out of college. With its great team leaders on your side and simple automation, you can build a successful home-based business in no time at all!" C. Fuchs CO, USA   "I am not the type of person to fall into every get-rich quick scheme that comes my way. I take time and research an oranization before rushing headlong into something. I have been extremly impressed with SFI and even more impressed with the the opportunities that are presented. For once, I have found a creditable organization that is going to help me reach my goals and have the future that I only dreamed possible. " D. Romero TX, USA   "I joined SFI in September! This is the most well-established business I have ever been involved with. I am totally commited to SFI! ...
Read more

Thinking about creating a blog (Part 2)...

If you are thinking about creating a blog for your organization, there is one thing I cannot stress enough: make sure those who will be contributing content have bought into your idea! I have created a couple of blogs for different organizations, and I must say that I have learned this the hard way. Don't get me wrong. I think that blogging is very effective if done right, but that is a really big IF. Many organizations launch blogs and don't do it right, and when the blog fails they blame it on the ineffectiveness of the technology. Readers of a blog don't want to get hit with your marketing messages! If you try a hard sell technique with every blog, of course your readers are going to start tuning out your blog. You need to offer your readers a reason to read your blog, and a way to do that is to offer exclusive content that they can't get anywhere else. This is the reason that while at Virginia Stage Company, I started to post video clips of rehearsal and "behin...
Read more