The Stop/Start 10 Commandments.

I've seen this video referred to as a rant. It's not, it's six minutes of distilled, passionate wisdom. A man I'd never heard of, but would love to meet, spelling out some home-truths for his industry. Home-truths that are applicable to any business.

1) Start Telling The Truth
2) Stop The Politics
3) Start Having Fun Again
4) Stop Overthinking Things
5) Start Doing Something
6) Stop The Incessant Research
7) Start Doing Good
8) Stop Banging On About Digital
9) Start Ups Again Please
10)Stop Using Animals In Commercials

All very telling, but not as telling as the fact that audience didn't applaud each and every point as he made them.

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