The Marketing Wisdom of Tom Petty & The Heartbreakers.

Some time ago, I found myself engrossed in a documentary about Tom Petty & The Heartbreakers. It covered their entire musical life and thus lasted four hours which, largely due to the Travelling Willburys nonsense, was about half an hour too much.

But, as ever, the story of a creative journey from obscurity to commercial success yielded a number of "marketing" insights.

Media
"All of a sudden the biggest radio station there was, was TV."

Creativity
"It's about reaching for bigger moments where new things happen."

Authenticity
"What they call country today is bad rock groups with fiddles."

Motivation
"We're all the romantic leads in our own life."

Attention
"Don't bore us, get to the chorus."

That's four hours I've saved you. You're welcome. Nobody should have to listen to Jeff Lynne.

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